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eCommerce Tips

Setting up an eCommerce venture may seem a bit daunting at first, but don't let the new technology and strange vernacular intimidate you! 3DIG has put together some tips to address all of your e-commerce questions. If you have a question that is not addressed below, please e-mail us and we will have an answer back to you in no time.



Acquire a Domain

If you are serious about the success of your online business and intend to make a profit from you website it is essential that you acquire a domain for your business. It is best to choose a name that is short and easy to remember.

Want to see if your domain is available? Check here!

Obtain a Web Host

If you intend to setup shop online, you will need to enlist a company to host your website. It is always a good idea to spend some time researching a web hosting company, as many will not be able to provide you with the level of service you require. A few things to look for are:

  • Minimal downtime
  • Responsive technical support
  • Fast Internet Connection
  • Knowledgeable staff (specifically pertaining to eCommerce )
  • Compatibility with major eCommerce providers

3DIG has established a relationship with a cost effective and reliable hosting company. We would be happy to provide you with a quote for our hosting services.


 

Set up a Merchant Account

You'll need to establish a relationship with a bank that will enable you to accept online credit card transactions. If you already have an existing relationship with a bank, you will want to check with them in order to determine what their offerings are in terms of online credit card processing.

[more on merchant accounts]


Security and Privacy

Because security continues to be a primary concern of online shoppers, you must be able to assure your customers that their credit card information is safe with you. You may have heard the term Digital Certificate before. A digital certificate enables SSL (Secure Socket Layer encryption) on the web server. SSL protects transactions so you can take credit card orders securely from your website without fear that someone will be able to obtain the information for nefarious purposes. Obtaining a digital certificate is not a complicated process. You will most likely be able to use the certificate owned by your web hosting company and there is usually a minimal charge for this service. A larger company may want to consider acquiring their own digital certificate. A certificate costs about $125.00 and can be obtained from companies such as Thawte or Verisign.


Shopping Cart Software

Shopping cart software is the most popular and the most widely known way to allow people to purchase products from your webstore. You should expect to spend at least a couple of hundred dollars to purchase this software or you should be looking for a package that offers it as a rental included in the monthly service charge.


Conclusion

eCommerce can be a very rewarding venture, but it will require some thought and planning on your part. Here are some tips that may help you along the way:

  • It is probably a good idea to hire a designer if you are unfamiliar with web design. A design firm will be able to create the professional look that will help instill confidence in your customers.
  • You will want to market your website extensively. Here are some things to keep in mind:
    • Submit your site to search engines.
    • Try finding web sites within your industry that would be willing to create reciprocal links.
    • Create an advertising banner and purchase space from a high traffic website to display it.
    • Always put your URL in the signature file of your email and all business correspondence.
  • Be sure to check out your competition on the Internet and make a plan for how you will differentiate yourselves from them.

Have any questions? Just contact us and we'll help you get all the information you need!

 

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